When thinking of fast food chains, McDonalds’s is probably the first option that comes to mind. Their well-known menu items of all time consists of Big Mac burger, fabulous Fillet O’Fish, McFlurries , Chicken McNuggets, Egg McMuffin , Happy Meal and so many more that will make your day!
McDonald’s is working well on having the best recipes and menu, what else has proven that McDonald’s a successful restaurants in almost every location across the globe? It seems impossible not to find a McDonald’s restaurant no matter where people are travelling to on the journey. That’s no way to admit that, barely a day goes by without seeing their advertisement or poster advertising everywhere on television, radio and internet. How McDonald’s guaranteed to serve their consumer well?
“Quality, Service, Cleanliness and Value”.
– Ray Kroc
https://www.mcdonalds.com/us/en-us/about-us/our-history.html
Ray Kroc belief in this motto, he wanted to build a restaurant system would be well-known enough for providing foods consistently high quality and uniform methods of preparation and serve the best in fast food chain. Therefore, McDonald’s passion for quality is always working so well by testing the ingredients and then perfected fit to the operating system. In 1961, Kroc launched a training program, called Hamburger university where franchisees were trained on the proper methods for running a successful McDonald’s restaurant based on having the same quality, service, cleanliness and value for all the McDonald’s franchises.
Service and Amenities in McDonald’s Restaurant
At McDonald’s the consumer will be provided several complimentary services and amenities. Despite of serving the delicious fast food in town, McDonald’s want to ensure conveniences, friendly service, cleanliness and provide a good environment to the consumer who wants to carry on their tasks or take a break in the restaurant.
- Free Wi-Fi, always stay connected at McDonald’s.
- A Gift Card is the Best Gift. Everyone can get a gift at McDonald’s.
- PlayPlaces and Parties. There’s no party like a McDonald’s party.
- McDelivery. Stay home and get the foods right at the doorstep.
- Mobile Order and Pay. By using McDonald’s app to check out the fabulous menu prices and deal, place an order and pay online instantly.
- McDonald’s App. Available for IOS and Android users, download the app and get rewards with exclusive offers.
Now, everyone could enjoy good foods and enrich consumer experience at McDonald’s restaurant everywhere!
McMarketing
McDonald’s Marketing and advertising are always attractive. Its comprehensive approach to advertising and market is one of the key success elements to lead the McDonald’s today. Here are the innovation of McDonald’s that maintaining its consistency — McDonald’s is able to keep customers on their toes with constant product and advertisement innovations.
One of the simple but innovative advertisements by McDonald’s the “Wi-Fry”.
“Do you want to eat greasy food while typing on your laptop? It don’t come off so easy, folks!”
“Fries to the heaves! I wonder if the beams blinded any pilot?”
Environmental Advertising
McDonald’s innovation would surprise you! In addition to cleverly using food to advertise, McDonald’s has partnered with engineers to create impressive advertising.
Look how cool is this!
Overall, there are certainly many iconic brands with ads, jingles, and packaging that people will indeed recall and truly appreciate as part of their childhoods and lives.
For more information, please visit the McDonald’s website or follow McDonald’s on social media to find out more!
CHENG HO YAN
McDonald's 
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